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“My company’s Google rankings and overall site traffic improved dramatically after just a few months of working with this agency. The service we’ve received from their team has consistently been above and beyond our expectations.”
“Having many years of SEO experience ourselves, we know how hard it is to come up with a successful SEO strategy and an effectively integrate it within our work-frame. As our business continues to grow year after year, keeping track of our SEO strategy became very time-consuming and reduced our ability to focus on our core business.”
“I have only been working with this agency for a few months but I would recommend them without hesitation. Their client support has been outstanding and they have exceeded all of my expectations. I have worked with many SEO companies but none of them can compare to them.”
“A great company that helps us translate likes, shares and comments into actual new business.”
“This hard-working team provides a consistent stream of fresh leads while equipping us with what we need to turn those into loyal customers.”
Quality Realty Service
“This incredible team managed to not only get us top positions on Google for all of our top keywords, but they kept us there, as well! I would highly recommend this company to anyone.”
CEO & Founder
“We have a constant flow of new leads thanks to this amazing SEO company. They gave us all the tools to convert leads into customers.”
CEO & Founder
“We’ve looked at a lot of SEO solutions but these guys were always the clear favorite. They have the right strategy and they’ve been awesome to work with.”
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.
Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.
The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.
One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.